The First modern
Beauty Pageants took place in the United States in the second half of the 19th
Century with the first Miss United States bathing beauty contest being held at
Rehoboth Beach, Delaware in 1880. Beauty contests are popular in many parts of
the world. The biggest, the Miss World competition, has been running annually
since 1951, and although it is less popular in the UK now than it was in 1968,
when it attracted 27.5 million TV viewers, it attracts an enormous worldwide
audience – up to 3 billion viewers in 120 countries. There are beauty contests
for various categories of age, sex and sexuality; this topic focuses on adult
women’s beauty contests as overwhelmingly the most popular and high-profile
version.
Note that there are difficult technical issues about running this debate:
it probably works best as a values debate on whether beauty contests are a good
thing or not, but this kind of comparison motion is frowned upon in some
policy-based debating circles. Proposing a ban on beauty contests might be met
with various entirely valid opposition lines on enforceability and warped
priorities (what about porn?), which would tend to undermine the point of the
debate.
Pros
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Cons
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Beauty contests are patriarchal. Beauty contests promote an ideal of female beauty to
which only a minority of women can realistically aspire, but which adds to
the pressure on all women to conform to it. This can be harmful to women by
encouraging dieting, eating disorders and cosmetic surgery, or simply by
making them feel inadequate and ugly by comparison to this ‘ideal’ that is
promoted. Moreover, these contests force the models and contestants to look
even slimmer and perfect all the time, thus encouraging anorexia and bulimia.
Naomi Wolf argues that "in terms of how we feel
about ourselves physically, we may actually be worse off than our
un-liberated grandmothers." Why? Because of how "cruelly images of
female beauty have come to weigh upon us." This pressure has therefore
forced a backwards step that reduces freedom of women when in almost every
other area of life there have been great advances.
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There is nothing wrong with judging people primarily on
their physical prowess - we do this all the time in competitive sport, where
fitness and strength are major determinants of success. Moreover doing so is little different from
judging people on non-physical qualities such as intellect. Every competition, of every kind, values
certain qualities over others - we recognise that being able to lift heavy
weights isn’t the prime definition of human worth, but we can still give
prizes for weightlifting; similarly, we can give a prize to a beautiful woman
for her beauty without implying that beauty is all that matters about anyone.
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Beauty contests objectify women. Women in beauty contests are judged on their physical
appearance rather than on any other qualities they may possess (the existence
of a ‘talent’ element in many such contests is all very well, but ugly women
simply aren’t going to win). Judging women, but not men, primarily on their
looks contributes to the subjugation of women because other qualities, such
as intelligence, are not seen as part of ideal femininity and therefore not
as things to which women should aspire. Ideal masculinity, while in itself
potentially damaging to men, tends to be construed in much wider and less
restrictive terms - it is notable that male beauty contests, judging men on
their physical appearance, are much less popular than female ones.
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There is nothing wrong with judging people primarily on
their physical prowess - we do this all the time in competitive sport, where
fitness and strength are major determinants of success. Moreover doing so is little different from
judging people on non-physical qualities such as intellect. Every competition, of every kind, values
certain qualities over others - we recognise that being able to lift heavy
weights isn’t the prime definition of human worth, but we can still give
prizes for weightlifting; similarly, we can give a prize to a beautiful woman
for her beauty without implying that beauty is all that matters about anyone.
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Beauty contests are
culturally insensitive. The image of female
beauty promoted by beauty contests is culturally specific and western - it
doesn’t matter how many Asian women win Miss World, they can still only do so
if they take part in the swimsuit competition, which may well not be
considered appropriate dress in their culture. This clash of cultures has led
to numerous protests, demonstrations and even violence when beauty contests
are going on. There were demonstrations against Miss World by feminists and
Hindu nationalists when it was held in Bangalore in 1996. Riots in Kaduna in
northern Nigeria over Miss World 2002 left more than 200 dead and led to the
contest being moved to London.
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Riots often have many causes and it is only the spark
that is picked up upon. The example of the riots in Kaduna is misleading; there
were serious underlying tensions that were the root cause
Beauty contests, like sport, can be an important focus
of national or regional pride. Despite the declining popularity of
competitions such as Miss World in the UK, they hold an important cultural
place in many parts of the world. The victories in recent years of Miss
India, Miss Turkey and Miss Nigeria in Miss World competitions made many
Indians, Turks and Nigerians proud, and were seen as symbolic of those
countries’ progress in competing with more powerful countries on their own
terms.
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Beauty contests are part of the system that values
women solely on their appearance. It
is better to break down that system than seek to work within it.
Beauty contests fail to challenge harmful political attitudes
to women. Despite paying lip-service to feminist keywords such as empowerment
and self-confidence, they do nothing concrete to aid the liberation of women;
indeed, by reinforcing looks as the most important feminine quality, they
harm women’s liberation in general. The fact that the organisers of Miss
World 2002 had no problem with holding the contest in Nigeria at the same
time as a high-profile case in which a woman was due to be stoned for
adultery exposes the competition’s hypocrisy.
Assigning scholarship funds based on physical
appearance rather than academic merit is unfair because it neuters the
aspirations of many regardless of how hard they might work.
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Beauty contests are
an avenue of opportunity that women are entitled to pursue. In an environment
where women are valued on solely on their appearance, and in which there are
more opportunities for men, beauty contests give women an opportunity to
improve their situations. Winning a beauty contest can be a first step toward
a successful life in the future; the most attractive earn 12% more. Many
Hollywood actresses are former beauty queens, and they would not have reached
their success without the beauty contests they won. In addition, the winners
of high-profile beauty contests are able to publicize charities and causes
they feel strongly about - they have a public platform they could not
otherwise have gained.
Beauty pageants can also empower in other ways: The
Miss America competition is the largest provider of scholarship assistance
for women in the world, indeed it pioneered assistance for women in higher
education in the 40’s and 50’s.
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This is a red herring – beauty pageants are primarily
about physical attractiveness.
Broadcasting data shows that viewers turn off Miss America for the
talent and interview portions of the show while continuing to watch the
swimsuit portion.
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Beauty pagents are about moral than physical
aesthetics. Modern Beauty pageants have
mandatory talent portions and are more about establishing and striving for an
‘ideal’ than rating physical beauty.
This was specifically made mandatory by Lenora Slaughter in the 1938
Miss America Pageant in order to attract “ladies” to participate in the
competitions. The modern form of the beauty pageant was designed by women in
order to attract women.
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Beauty Pageants do limit the choice of others due to
putting pressure on women to conform to this ideal of beauty which is
promoted. This is limiting the lifestyle choices of many more women than
choose to take part in the pageants.
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Self defined feminists do not have the right to dictate
how other women relate to their femininity. A ban is a very blunt instrument with which to attack a practice.
Banning beauty contests would do little to destroy the ideal of beauty as it
is prevalent in many other areas of society which are unrelated to Beauty
Pageants such as advertising, fashion and the entertainment industry. The
only result of a ban will simply be to reduce the choice of women – who of
course do choose to participate. Choice is fundamentally a good thing and
everyone should have as much choice as possible so long as they are not
limiting the choice of others.
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