For 17 days every four years the Summer Olympics attract the world's
attention and the host city gets immense media coverage. Yet many argue that
the huge cost of hosting the Olympic games means that cities are left with
crippling bills and empty stadiam once those 17 days are over. Montreal, the
host in 1976, is still paying off the cost of staging the games today and the
Athens Olympics of 2004 ran billions of euros over the original budget - at
state expense. The scandal surrounding the bidding process for the Salt Lake
City 2002 Winter Games revealed that 13 of the 124 International Olympic Committee
(IOC) members who were tasked with deciding who should be awarded the games
were 'bought' with gifts and bribes. Since then the IOC has tightened up its
regulations but rumours of corruption amongst some members remain and were
revealed by a BBC sting operation in 2004. Whilst proponents of hosting the
games generally accept that they will inevitably cost significant amounts of
money, they argue that the 'feel good factor' and longer term benefits justify
this outlay.
Pros
|
Cons
|
Hosting creates a 'feel-good' factor. Hosting creates a 'feel-good factor'. It is hard to
put a price on the buzz that surrounds international sporting events. Think
of Paris during the World Football Cup in 1998 or Sydney during the 2002
Olympics. Even sporting success abroad can unite a nation (for example the
England Rugby Union Team's victory in the 2003 Rugby World Cup in Australia).
Governments are aware of the huge potential for boosting national pride and
national unity. The Paris 2012 bid has used a well-known footballer, Zinedine
Zidane, who is the son of an immigrant to stress how hosting the Olympics
would bring Parisians of all backgrounds together. It is partly because of
this 'feel-good factor' that so many people want their city to host the
Olympics (97% of Parisians and 87% of Londoners want the 2012 Olympics).
|
There is no
guarantee that a city will experience a 'feel-good factor'. In Athens many of
the events had empty seats as the Greek team failed to do well enough to
capture the local imagination. Where tournaments and games have successfully
created a 'buzz' it has been because the host nation has done well (England
reached the semi-final of Euro 96, France won the World Cup in 1998). The
fact that this 'feel-good factor' can be had even if the team is winning on
the other side of the world means that there is no need to host the Olympics
in order to get it. Furthermore, a study of British youth in 2011 found that
70% were not inspired to take part in more sport despite the media attention
given to London 2012.
In any case, any Olympic excitement will be short-lived
compared to the years of disruption and congestion which a host city will
suffer in the run-up to the games, due to the massive building work and
security worries which are now necessary.
|
Hosting stimulates regeneration in local areas. Hosting stimulates regeneration. The IOC is
enthusiastic about bids that will leave a lasting impact and have looked
favourably on cities that locate their Olympic Villages and stadia in
deprived areas in need of regeneration. The 1992 Barcelona Olympics were used
as a means to completely overhaul the port and coast of the city creating an
artificial beach and waterside cultural area that became a lasting tourist
attraction. Along with cleaning up areas and new stadia, Olympic Villages
release between 5,000 and 20,000 new homes which governments can chose to
hand over as low-cost housing (as is proposed for London 2012). Whilst these
projects could be completed without the Olympics, the need to provide an
overall package (transport, accommodation, stadia, greenery etc.) for a set
deadline means that there is far more incentive to get the projects done. An
example of this in London is the plan for a new £15bn underground rail system
called ‘Crossrail’, first proposed over 20 years ago but only now being
developed because of the attention surrounding the London 2012 bid. The fact
that international scrutiny will follow the building program means that it is
far more likely to be completed to a high standard (consider the detailed
coverage of the preparations for Athens 2004).
|
Any large
expenditure in one area will stimulate regeneration. Considering that the
cost of hosting the London 2012 Olympics is predicted at £2.375 billion,
expected to rise far higher, regeneration is the least that can be expected
as a legacy (Carlin, 2006). Controversially, a large part of this (£625
million) is being financed by London’s own citizens through a rise in council
tax bills (Buksh, 2007). Jobs are promised, but there is no guarantee that these
jobs will last beyond the Olympics itself. Furthermore, the £15 billion
Crossrail system planned for East London is money not spent on fixing the
increasingly fragile Underground lines currently servicing Central London.
Regeneration is also only available to those areas who
are fortunate enough to be hosting Olympic events. This typically means a
couple of areas of one city, using funds derived from a much larger
population spread over a far greater territory. The East London regeneration
expected for 2012 threatens merely to substantiate the already expansive
North-South divide in the United Kingdom (Ruddick, 2011).
|
The Olympics are a national showcase. The Olympics are a showcase. Hosting the Olympics can
be a way of making a strong political point because of the intense media
scrutiny that accompanies the games. During the Cold War both Moscow 1980 and
Los Angeles 1984 were used by the USSR and USA to show their economic
strength. Seoul in 1988 used the games to demonstrate South Korea's economic
and political maturity. The Beijing Olympics in 2008 are seen by many as
evidence of China's acceptance into the global community and a way for her to
showcase her economic growth and acceptance of the West. For New York, the
2012 bid is a way of showing that the post-9/11 healing process has been
completed and that the city is 'open for business' despite the terrorist
attacks.
|
The Olympic spotlight is not always a positive
experience for the host nation and its government; for example, the run-up to
the Beijing Games in 2008 was hijacked by the issue of Tibetan autonomy. The
event designed ostensibly to celebrate China's coming-of-age was instead
framed through their poor human rights record. German Chancellor Angela
Merkel and French President Nicolas Sarkozy were sufficiently concerned to
boycott the opening ceremony in protest, causing significant embarrassment
for Olympic organisers.
|
Hosting has wide-reaching economic benefits. Hosting creates an economic boost. Whilst none of the
Olympics of recent times have made an immediate profit, the cost of the
regeneration and improved infrastructure means that this is not a big problem
as long as the losses are not huge. The Olympics showcases the host nation to
the world and most hosts have seen a boost in tourism in the years after the
Olympics (Australia estimates it gained£2bn extra tourist revenue in the four
years after Sydney 2000). During the games between 60,000 (Paris 2012
estimate) and 135,000 (New York 2012 estimate) jobs are created providing
skills and training to local people.
|
Hosting does not leave a beneficial legacy. As a study
found in 2010, 'there is insufficient evidence to show that major multi-sport
events benefit or harm the health and economy of the host population.' The
demands of the Olympics are very particular, an 80,000 all-seater stadium,
pools, horse tracks, beach volleyball etc. Many of these stadia will never be
used again after the end of the games. Even in Australia, which has a very
strong sporting ethic, underused stadia in Sydney are costing the taxpayer
$32m a year in maintenance. In the long term, the money spent on these stadia
would be much better off used to build affordable homes and transport
infrastructure which is designed with local residents in mind rather than with
the intention of impressing IOC members. As far as tourism goes, Greece may
even have lost out economically in 2002-03 as potential visitors stayed away,
frightened off by stories of disruptive building works, security worries and
fears of over-crowding.
|
Hosting has an impact on the whole nation. The Olympics
involves hundreds of events and sports and so provides an opportunity for the
whole nation to feel like they have taken part. Training camps are often
located outside the host city, as are events such as rowing, sailing,
canoeing and shooting, so that the rest of the country benefits too. During
Beijing 2008 for example, the equestrian events were held in Hong Kong,
drawing both tourism and prestige away from Beijing and towards other parts
of the country. The lasting impact of this will be a generation of young
people who are excited about sport. Given rising levels of childhood obesity
and declining amounts of sport in schools, this can only be a good thing.
|
Hosting only affects one city. In large countries like the United States or China,
the benefits of the Olympics are almost entirely focused on the host city.
Even in smaller countries, the benefits of a event played outside the host
city or a training camp are negligible. Capital cities are often chosen
(after failed bids from Birmingham in 1992 and Manchester in 1996 and 2000
the IOC told the United Kingdom that only a bid from London was likely to
win), which concentrates growth and development where it is least needed. 90%
of the economic impact of London 2012 is expected to come to London; not
surprising given that 'seventy-five pence in every pound on the Games is
going towards the regeneration of East London.' Furthermore, house prices
have been seen to rise in host cities like Barcelona and Sydney around the
time of their Olympics, without comparable rises elsewhere in Spain and
Australia respectively. As such, hosting only serves to entrench geographical
economic divides.
|
The bidding process is not too long and does not tie up
funds or land that would otherwise be developed. Furthermore, the Olympic
bidding process would not be as difficult, expensive or long if the benefits
to the eventual victor were not deemed worth all the time and effort. The
unsuccessful bids are not wasted, the plans drawn up and experience of the
process can be utilized for later bids. Moreover, the exposure granted to
land earmarked for Olympic redevelopment can both generate interest in the
area and lead to further development in the area regardless of an unsuccessful
Olympic bid.
The bidding process is now open and trustworthy. Whilst
the 1998 Salt Lake City scandal did reveal huge levels of endemic corruption,
IOC president Jacques Rogge has taken significant steps to stamp it out.
Cities can now be confident that the best bid will win and that they should
not be put of bidding to host because they fear they will lose simply for not
being corrupt enough.
|
The bidding process
is too long, tying up funds and land. The bidding process
takes too long. Bidding officially takes only two years (unless a city fails
to make the shortlist), but most cities spend nearly a decade working on
their bids. Obviously the bidding process costs money but it also ties up the
land needed for any future Olympic Village or stadia from being developed
until the bid outcome is known, as well as diverting government funds away
from other sporting events and activities.
Furthermore, the way the IOC works with each member
deciding which city they wish to vote for means that personal relationships
and international tension can count for more than the quality of the bid. For
example, American foreign policy is thought to be disadvantaging New York in
the 2012 bidding process. Given that the Olympics are 'rotated' between
continents, if a city fails to be selected it will be 12 years before it has
another chance.
|
The economic benefit of the event is in its legacy.
Regarding London specifically, a lot of the money will be spent on the
regeneration of parts of East London that are currently underdeveloped. When
the games are over the new facilities will still benefit the local
communities and the prestige of hosting the games should bring new life and
investment to the area.
Furthermore, London's reputation as a tourist
destination has taken a knock from the threat of terrorism since the
underground bombings of 7/7. The games will be a way of bringing
international attention back to the positive aspects of the UK's capital,
bringing foreign visitors and their spending power back to Britain. London's
population of 7.7m people is expected to be temporarily expanded by 12%
during the Olympics alone.
|
Hosting is very expensive. Hosting is very expensive. In recent times the
Olympics have never made a direct profit. The bidding process alone for 2012
will cost each bidding city around £20m and whichever is selected will expect
to pay at least £6.5bn (Paris). With increased security fears Athens spent
$1.5bn on security out of a total of $12bn on the 2004 games. The burden of
this cost falls on government (and therefore the taxpayer), companies and
individuals. Both Paris and London’s local governments have put aside around
£2.4bn which will mean £20 per year extra in tax for every household in the
cities. Big projects are notoriously hard to budget for (so much so that
London is estimating the total cost may go up by up to 50%) and residents in
Los Angeles have only just stopped paying for the over-budget 1984 Olympics
through their local taxes. If cities want to regenerate or improve their
infrastructure then they should use this money directly on those projects
rather than wasting it on subsidising a sporting event.
|
0 Comments